Popular London Halal Food Festival returns with Master Chef winner Saliha Mahmood-Ahmed in attendance

The London Halal Food Festival returns this year and is set to become the biggest showcase in Europe for Halal Food – giving those attending a tantalising Halal journey of delicious food and drink from over 100 international exhibitors.

The festival will take place on 19 and 20 August, at London’s historic Tobacco Dock, the festival is the only one of its kind and attracts visitors from across the UK who want to discover new and exciting international Halal cuisines.

An estimated 18,000 people will attend over the weekend and around three tonnes of meat and poultry will be consumed as people spend close to half a million pounds trying out Halal burgers, freshly prepared dishes, culinary delights and alcohol-free cocktails – before finishing off with tasty sweet treats in a dedicated dessert section.

According to specialist consultant, Abdalhamid Evans, Halal Food and Drink is a bigger market than China, worth more than £900bn. Evans was quoted on the foodmanufacture.co.uk website, as saying that Halal food will become increasingly important to food manufacturers when the UK leaves the EU.

According to Thomson Reuters State of the Islamic Economy report, Muslims spent £956bn ($1.17tr) on food and drink in 2015. So, the London Halal Food Festival comes at an opportune time.

That’s the facts and figures, adding entertainment value to the event will be recent winner of MasterChef, Saliha Mahmood-Ahmed who will be cooking up a live performance in a special cookery theatre. Other highlights include a dedicated Italian Halal Zone and a Man Vs Food competition open to visitors with a vast array of companies showcasing their new and latest line of halal products – including baby food, convenience meals and home-delivered Halal meat.

Waleed Jahangir, London Halal Food Festival Show Director, said “The Muslim Halal market is booming and during the Holy month of Ramadan, supermarkets estimated to make around £70 million from Halal food offerings alone.

“British Muslims are the most diverse in the world; they have bigger households, they spend more, eat out more often and cook in more volume – which is estimated annually to be worth a whopping £10 billion. That’s why we’re seeing more and more brands reaching out to Muslim consumers and the London Halal Food festival is a fantastic opportunity for both businesses and consumers to come together and learn more about each other.”

The word Halal translates to ‘permissible’ and is frequently applied to food, especially regarding the slaughtering of animals according to Islamic requirements. However, its meaning in terms of dietary requirements can also represent core values such as free-range, organic and sustainable (fair trade), which are standards that are becoming more important for the millennial Muslim.

Waleed adds: “Traditionally, the past few generations of Muslims could only eat what was cooked at home, but now they can finally try the food they couldn’t have when growing up. The festival looks to breakdown this barrier by bringing in all types of food, from all over the world, with just one condition, that everything in the show remains Halal.”

The festival was recently placed in the top five of London Food Festivals to look forward to in 2017 by lastminute.com and with over 100 exhibitors, it’s set to be a great weekend of food and fun for all the family.

Tickets are still available from £10 with exclusive packages still available online. To find out more information about the festival, or to book your tickets, visit www.londonhalalfoodfestival.com

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